SOUL'D.

Who's behind this · Two founders. One mission. Zero tolerance for beige.

The humans who got tired of watching events industry tech sound like it was written by someone who's never been to a show.

DEGHeadshot of Dahlia El Gazzar

Dahlia El Gazzar

CEO · Certified Vibe Engineer · Chief Ruckusmaker

20+ years in events. Built brands from stages to spreadsheets. Named PCMA 2026 Visionary Award winner for Digital Event Strategist. Has 12,000+ people who trust her opinion on what makes event tech worth buying — or worth ignoring. Dahlia is the voice, the vision, and the reason SOUL'D has a point of view nobody else in this industry has the nerve to say out loud.

She sells. She speaks. She sets the standard.

VDHeadshot of Vinnu Deshetty

Vinnu Deshetty

COO · Recovering tech founder · Head of Product & Ops

Vinnu is the architecture behind the ruckus. She builds the systems, ships the product, runs the numbers, and makes sure SOUL'D is not another unlaunched idea. If Dahlia is the frequency, Vinnu is the rails.

She builds. She ships. She keeps the lights on.

Read what we stand for.

The Manifesto