SOUL'D.

SOUL'D Academy · Certification

Don't just market events. Engineer the vibe.

A planned certification path for event marketers and planners. In development; certification is not available yet.

Certified Vibe Engineer™: the credential for event marketers & planners who evaluate and champion event tech.

The Ladder

01

Practical Foundations

A planned introduction to evaluating and championing event technology.

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In development. Details and release dates to be confirmed.

02

LIVE Cohort

A planned shared-learning path with real event challenges.

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In development. Details and release dates to be confirmed.

03

Certified Vibe Engineer™

For event marketers & planners who evaluate and champion event tech

Capstone, portfolio review and the credential.

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In development. Details and release dates to be confirmed.

04

Membership

A future community path; details to be confirmed.

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In development. Details and release dates to be confirmed.

05

Team Training

Certify your whole marketing org.

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In development. Details and release dates to be confirmed.

THE VIBE ARC™ · VOICE · INSIGHT · BUILD · ENERGY · THE VIBE ARC™ · VOICE · INSIGHT · BUILD · ENERGY · THE VIBE ARC™ · VOICE · INSIGHT · BUILD · ENERGY · THE VIBE ARC™ · VOICE · INSIGHT · BUILD · ENERGY ·

Curriculum spine

The VIBE Arc™

VIBE = Voice, Insight, Build, Energy: the four stages every Academy student moves through. Separate from our Vibe Score™, the planned Marketplace rating for event tech: Validated Intelligence for Better Events (human connection, usability and outcomes).

V

Voice

Find what your brand actually sounds like when nobody's watching.

I

Insight

Learn event culture, buyer psychology and the unspoken rules.

B

Build

Turn voice into systems: prompts, templates, AI agents.

E

Energy

Ship campaigns, stages and content that make rooms feel alive.

Be part of what comes next.

We're building it. You should know when it drops.