Dark Side · Event tech & MarTech companies
SOUL'D Tech.
Make your value human.
For the teams building and selling technology: clearer positioning, outreach that starts conversations, sales pitches buyers can defend, and demonstrations that show what changes.
Planned course price: $497
In development. Join the interest list. Access terms and release date will be confirmed before purchase.
Where does your messaging stand? →Planned curriculum · Seven modules
From features to a conversation.
The curriculum is being developed. These are the planned learning areas, not a library of ready-to-download assets.
- 01
The Event Brain
Understand the humans buying your tech
Recognize the pressures organizers face before you pitch another feature.
- 02
Your Brand Soul Blueprint
Human positioning
Define a point of view your team can explain without corporate filler.
- 03
Training Your AI
Keep your voice in the work
Give AI context about event culture, your audience and your positioning.
- 04
SOUL'D Outreach
Start an honest conversation
Build outreach around a buyer's problem, not your product announcement.
- 05
Sales Pitches
Make the business case
Connect your story to outcomes a buyer can defend internally.
- 06
Demonstrations & Thought Leadership
Show what changes
Plan demonstrations and ideas that make the practical value visible.
- 07
The Full Soul Integration
Make the story consistent
Bring positioning, outreach, pitches and demonstrations into one approach.
Bring a real problem into the room.
Interactive workshops connect tech teams with organizers through questions, data and demonstrations—not another feature parade.